Template 13 / Generated case-study proof
Problem, pressure, progress.
Anonymous, practical briefs built around the constraint, category and signal that matter most at the start, with no named brands or quoted copy.
01 / FurnitureUSA — Denver
Make the second piece easier to say yes to.
The brief A poor upsell and cross-sell attach rate is leaving value on the table after the first product decision.
Working route Start with the collection structure, product pairings and recommendation moments already available in the store. Then sharpen the path from a considered first purchase to a natural second choice, using the existing platform rather than waiting for a full rebuild.
Horizon100 daysConstraintVendor or platform lock-inSignalStarting organic traffic share
Intended directionMore deliberate basket-building opportunities
02 / Sexual wellnessCanada
Replace a blind spot with a calmer view of cash flow.
The brief Without a real-time financial dashboard, useful decisions are slowed by fragmented visibility.
Working route Map the few numbers the team needs to make a decision, trace where each one currently lives, and create a lighter shared view around them. The first win is a dependable rhythm for reading the business, not another complicated system to maintain.
Horizon100 daysConstraintAn already-stretched internal teamSignalStarting return rate
Intended directionClearer decisions from a shared financial view
03 / Baby & kidsCanada
Give a faster first impression room to grow.
The brief Slow page-load speed is compounded by technical debt, making the first visit work harder than it should.
Working route Find the heaviest moments in the first visit, reduce unnecessary media and scripts, and prioritize the templates that carry the most customer journeys. Small, sequenced improvements can create breathing room while the deeper technical work is planned properly.
Horizon90 daysConstraintTechnical debt compoundingSignalStarting churn rate
Intended directionA lighter, faster path into the store